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Get Beach BALMSHELL Ready!
Get Beach BALMSHELL Ready!
BALMSHELL Releases Unique Limited Edition Lip-gloss
Toronto, ON – March 12, 2009 – Take that first step to getting beach body ready by pampering your lips and indulging your senses with BALMSHELL’s Beach Patrol, a new limited edition lip-gloss certain to bring out the beach BALMSHELL in every woman. Uniquely flavoured with a hint of natural coconut, this light rose gold, high-shine, non-stick shade is the perfect addition to the existing line of ten highly sought after signature float-art lip-glosses.
“We are thrilled to be introducing this new lip-gloss - the shade, the scent, and the float-art combined perfectly to reflect the spring and summer seasons” says Jennifer Lees, co-founder of BALMSHELL Inc. “The moment the gloss touches your lips, the coconut flavour transports you into the warmth of the summer, while the shade is the perfect hue to give you that sun kissed look” adds Fiona Lees.
BALMSHELL’s high-end conditioning formula contains lanolin oil, jojoba oil and no artificial preservatives. Perfume-free, BALMSHELL’s Beach Patrol, is a light rose-gold shimmer with the sweet summer scent of coconut. Like the ten existing lip-gloss shades, Beach Patrol comes in a distinctively packaged tube that contains a floating illustration unique to the shade and storyline. Still working with renowned Spanish illustrator Mar Murube, this limited edition shade depicts a Balmshell peering through her binoculars watching the eye candy on the beach. When the lip-gloss is finished, the handle can be unscrewed and re-attached to the keychain component provided with the product, thus extending the use of the packaging.
Since launching in 2006 with their signature float-art lip-glosses, the line has expanded to include the Smear Campaign, four lip and cheek gel based tints introduced in 2008. BALMSHELL continues to enjoy international success and recognition having been featured in numerous publications/media outlets including the Donny Deutsch Show, Women’s Wear Daily, The Shopping Channel and inclusion in the 2007 Oscar and Grammy Gift bags. Twin sisters and founders of BALMSHELL, Jennifer and Fiona Lees were also named two of Cosmopolitan’s Fun Fearless Females in 2007. BALMSHELL’s Beach Patrol retails for $20.00 CDN and is available as of mid-May for a limited time at Shoppers Drug Mart, Murale, London Drugs, and online at www.BALMSHELL.com.
About BALMSHELL
Based in Toronto Canada, BALMSHELL Inc. is privately owned and operated by identical twins Jennifer and Fiona Lees. The BALMSHELL line is sold at Shoppers Drug Mart, Murale, and online at www.Sephora.com and www.BALMSHELL.com.